DLR · Dead Lead Revival

Revive dead dealership leads without adding CRM busywork.

DLR helps independent dealerships safely re-engage old internet leads by SMS, review every message before launch, and track replies and results.

Built for independent dealers, small rooftops, and stores without giant BDC teams.

Already invited by DLR? Use your activation link to continue setup.

Most dealerships have thousands of old leads sitting in the CRM untouched. DLR helps bring those conversations back to life without forcing your team into another complicated software workflow.

How it works

1. 1You upload your prior dealership leads (CSV from your CRM).
2. 2DLR groups them by age — recent follow-ups vs. long-cold revivals.
3. 3You review the exact message previews for every lead before anything sends.
4. 4We walk you through the 10DLC compliance setup with the carriers.
5. 5Hot replies land in your inbox so a salesperson can take over the conversation.

Built for dealership compliance

• Guided 10DLC setup. We help you submit brand and campaign registration through the carrier portal.
• Automatic STOP / HELP handling. The platform honors opt-outs and replies to HELP requests on every send.
• You approve every message. Nothing is sent until you’ve reviewed the previews and approved the batch.
• Quiet hours, rate limits, and pause controls. Per-tenant controls keep sends inside business hours and stoppable in one click.
• Your dealership owns its customer data. We don’t share or resell lead lists. You can export your data anytime.

No long-term contracts. Dealer approval required before launch.

Who runs DLR

DLR is a purpose-built platform for automotive dealerships, operated by BCHardy LLC in Saratoga Springs, Utah. You’ll have a direct point of contact for setup, launch, and support.

You will always know what messages are being sent under your dealership’s name.

Questions, setup help, or anything compliance-related: support@dlr-sms.com